Video can be responsible for 90% of consumers decisions. Just think how important video is to you. Think how great it would be if you had a professional video commercial showcasing your restaurant 24/7 on YouTube, Google, Instagram, Facebook and all the most important social media platforms. Content is not just limited to entertainment, well-crafted videos have been shown to increase user engagement and increase conversion rates by up to 80%. Visitors spend more time watching a video then just looking at a picture. Video can also evoke a sense of trust in customers. A noteworthy example out of the our industry, is the success of The Dollar Shave Club, a business that started from a simple video that became viral and grew into a billion-dollar brand in just 4 years.
CULTIVATE AWARENESS
Video marketing has been an effective means of advertising for some time. Recently however, with the growth in popularity of social media, video has become even more important to a business’s marketing strategy. Video ads are a cost-effective way to promote your restaurant, reach and engage customers and stay ahead of your competition.
- 76% of adults surveyed say they have made a purchase after watching a marketing video.
- Millennials are most likely to respond positively to video marketing, with 85% of them stating they’ve made a purchase from a marketing video.
- 56% of millennials claim video as the most engaging content type available on the web today.
- 50% of the adults surveyed find videos more engaging than other content forms.
Video users are everywhere
85%
Of all Internet users in the U.S. watch online video content on all devices
Demand for video
54%
Of all consumers want to see more video content from a brand or business they support.
(HubSpot)
Video as a powerful tool
87%
Of marketing professionals use video as a marketing tool..
(Wyzowl)
Consumers love seeing videos
Preference
Video are consumers favorite type of content to see from a brand on social media
(Wyzowl)
Video Marketing = Profit
88%
Of Video marketers are satisfied with the ROI of their video marketing effords on social media.
(Animoto)
Video marketing lead generation
66%
Of video marketers get more qualified leads per year
(optinmonster)
Video marketing on social media
88%
Of video marketers are planning on using YouTube in 2020, as it is the most popular video-sharing platform. Facebook is the second 76%
(wzyowl)
Power of video on purchasing decisions
8 out of 10
People have purchased a piece of software or app after watching brand’s videos.
(wyzowl)
Growing popularity of video
06:48 hrs
Were spent per week by internet users watching videos on line in 2019
(wzyowl)
Video’s role in internet traffic
82%
of the global internet traffic will come from video streaming and downloads, in 2022.
(Citco)
Subscribe & Learn
Videos are great tools for lead generation.
You can capitalize on the curiosity of your viewers while your restaurant is still fresh in their mind.
Include a clickable ‘call-to-action’ button at the end of your restaurants video.
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